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Yahoo plans to start rolling out a new front page at Yahoo.com starting right now, with the goal of making the new experience available to everyone in the United States within two days.
I’m familiar with the Yahoo front page but not a regular visitor, so when I saw the new design, I could spot a few changes from the old one, but they didn’t seem too dramatic. Vice President of Product and Media Mike Kerns said that since the front page has a large audience that’s use to the existing experience, the team had a strike a balance between pushing things forward and making sure the page was still somewhat familiar.
“We couldn’t go too radical, but we have introduced some meaningful new changes,” Kerns said.
The biggest overall change is an increased emphasis on personalization. That’s something that the company has already been investing in, Kerns said, but the redesign pushes things further. (Personalization is also something that CEO Marissa Mayer has been emphasizing in her interviews about the company’s future.) A big part of the front page is the news feed of articles from around the web, and with the redesign, Yahoo is introducing some lightweight personalization — it starts out as a generic feed, but the site learns more about your interests based that you click on, and the stories that get surfaced in your feed will start to adjust accordingly.
Visitors can also give Yahoo more explicit feedback about what they’re interested in by hovering their cursor over the right side of each story, clicking on the X, and identifying a specific topic that they want to see less of. Oh, and Yahoo added a button for sharing stories via Facebook, Twitter, and email, too.
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
Source : feedproxy[dot]google[dot]com
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